Chapter 57 North, South, West, and East: Advancing into a New Era Together
Chapter 57 North, South, West, and East: Advancing into a New Era Together
At the same time, different latitude and longitude coordinates.
People all over the country are watching the program and listening to the songs.
When Lin Hanjiang's "Entering the New Era" was broadcast across China via CCTV-3.
It resonated with far more than just the old neighbors in Beijing's courtyard houses who were reminiscing about the past.
Deep in the alleyways of Shanghai's Shikumen district.
A family of five was crammed into the narrow attic room.
Although the living space is cramped, the owner, Mr. Qin, is a Chinese language teacher at a nearby middle school. The most eye-catching items in his home are a well-maintained Shanghai brand radio and a 14-inch Jinxing color TV.
At that moment, the TV volume was kept low so as not to disturb the neighbors, but Teacher Qin and her family were all engrossed in watching it.
"With high spirits, we step into a new era!" The last note faded away.
"Great! You sang so well, you've entered a new era."
Teacher Qin immediately gave a thumbs up.
Qin's mother, a retired textile factory worker, spoke frankly: "I just think it sounds good, it makes you feel bright and clear. It's much better than some songs that just go on and on without you knowing what they're singing."
……
Xi'an, a residential compound for employees of a large state-owned factory.
A television was also set up in the open space of the courtyard, and most of the viewers were retired workers and their families.
The lingering coolness of the summer night breeze passing through the ancient city walls.
When the song "Entering the New Era" played, the courtyard was unusually quiet.
These veteran workers, who dedicated most of their lives to the Third Front construction and the development of the Republic's first enterprise, have a deep-rooted affection for Dongfanghong.
When they heard "We sing 'The East Is Red,' standing up as masters of our own destiny," many deeply lined faces revealed solemn expressions.
Old fitter Master Zhou silently took out a crumpled Golden Monkey cigarette.
One after another.
When we tell the story of spring, and become rich through reform and opening up.
The old woman sitting next to Master Zhou, a retired female worker from a machinery factory, quietly wiped the corner of her eye with her sleeve.
They experienced the strictest era of the planned economy and witnessed the pain and transformation of factories under the impact of the market economy. Some of their children were laid off, while others went into business. Their family's life went through ups and downs.
However, living conditions have indeed improved a lot compared to before.
There's no need to plan ahead for buying more pork during holidays like Chinese New Year.
They felt pride in their past contributions,感慨 about the changing times, and a little bewilderment about the uncertain future of their children.
But more than anything, people hope that the country will truly become prosperous and strong.
After the song ended, no one spoke for a long time.
The only sounds were applause and the host's announcements on television.
"good!"
I don't know who was the first to shout "Good!"
Then came thunderous applause.
……
A bustling teahouse in the old city of Guangzhou.
During evening tea time, the place is bustling with noise and the clinking of bowls and plates.
In a corner, a Yuehua brand TV hanging on the wall was playing the final of the CCTV Young Singers Competition. The volume wasn't very loud, but many tea drinkers were still glancing at it while drinking their tea.
Cantonese is the dominant language here, but when the clear and articulate Mandarin singing came over, it still attracted a lot of attention.
Especially a few tea drinkers who looked like artists.
"Wow, young man, it's interesting to sing 'The East Is Red' and 'The Story of Spring' together."
An elderly man, dressed in a silk robe and with his hair neatly combed, put down his purple clay teapot and squinted at the television.
"Uncle Chen, you're a respected elder in the trade, what do you think of this young man's singing?"
A middle-aged man standing nearby asked; he was Wang Zhongxiang, an editor at Guangzhou New Era Audio-Visual Company.
Uncle Chen is a retired Cantonese opera star who is extremely picky about voices.
He listened intently for a while, and nodded slightly, especially when he heard the phrase "entering a new era with high spirits."
"His voice is deep and resonant, a skill honed through formal training. What's rare is that he sings such a grand theme without sounding empty or fake; it's full of genuine emotion. His approach is somewhat like the storytelling style in Cantonese opera, emphasizing the beginning, middle, and end of each word, but it's more natural and closer to spoken language."
"So, do you think this kind of song has a market in Guangdong?"
Wang Zhongxiang pressed for details, as this was what he was most concerned about.
Uncle Chen pondered for a moment: "If you just listen to it as a pop song, younger people might prefer Alan Tam or Dave Wong. But this song has a different scope. It sings about the general trend and people's hearts. Look at this teahouse, the business people, the transporters, the laborers, aren't they all taking advantage of the reform and opening up to make a living? Everyone in China wants to 'get rich.' The melody is positive and catchy. With this broadcast on CCTV, I reckon it will become popular. At the very least, government agencies, schools, factories, and mines will definitely need it for their events."
Wang Zhongxiang's eyes lit up: "That makes sense, Uncle Chen, you have a sharp eye. It seems we need to contact them quickly and see if we can get the cassette distribution rights for this song, strike while the iron is hot, and make some money."
"Going to the capital? Do you know anyone there?"
"Give it a try; opportunities are earned through hard work."
Wang Zhongxiang has already become engrossed in business ideas.
Meanwhile, in another corner of the teahouse, several young people dressed in trendy T-shirts and wearing portable headphones reacted differently to the songs playing on the television.
"Hey, Qiang, take off your headphones and listen to that song on TV, it sounds pretty energetic."
"What song? I'm not interested. I'm listening to Beyond."
The young man named A-Qiang reluctantly took off one of his earphones.
When the chorus of "Entering the New Era" started playing, he listened for a few seconds, then raised an eyebrow:
"Wow, that's impressive! But isn't it a bit too serious? Ka Kui's songs are more rock and roll, more free."
……
The song spread to every household.
At the same time, in Beijing, at the CCTV broadcast control center.
The atmosphere here is completely different from that of every household.
In front of the huge, curved control panel, there are a dense array of monitors of various models, oscilloscopes, instrument dials displaying numbers and waveforms, and indicator lights of red, green, and yellow.
On the wall, dozens of monitors simultaneously displayed images from different camera positions and signal sources, but the largest main screens showed the live footage of the CCTV Young Singers Competition finals.
Director Ge Yanping sat in front of the central control panel, his eyes scanning multiple screens simultaneously.
A middle-aged technician wearing black-rimmed glasses and with thinning hair was intently watching several old-fashioned terminals that were constantly printing out data slips.
He is Lao Zhao, responsible for data monitoring during the broadcast.
The few minutes after the song ends are the most critical period for data fluctuations.
Although Ge Yanping was sitting in the front, he kept an eye on Lao Zhao's movements out of the corner of his eye.
"Old Zhao, how's it going? What were the reaction numbers for that segment just now?"
Old Zhao looked up, his lips already curving into an uncontrollable smile: "Director Ge, based on the preliminary ratings data we've received for the 'Entering the New Era' performance just now..."
He paused, keeping everyone in suspense, and only continued after seeing Ge Yanping raise an eyebrow slightly:
"The viewership curve shows a very obvious vertical rise, and the initial estimated peak viewership share may be quite astonishing. The exact figures are still being compiled, but it will definitely not be low."
"Oh?"
Ge Yanping raised his eyebrows even higher.
He certainly knew what it meant to say "vertical lift" coming from the usually meticulous and rigid Old Zhao.
"How does it compare to the finale of 'Aspiration'? Or the peak of 'The Outsider'?"
Last year, the TV series "The Outsider Girl" achieved an astonishing 71% viewership share, becoming a ratings phenomenon for CCTV and a peak that the industry considers difficult to surpass in the short term.
Old Zhao didn't answer directly. Instead, he looked at another data slip that came out of the terminal, tapped it a few times with his finger, and did some mental calculations.
"Director Ge, the highest point for 'The Outsider Girl' was 71.2%. Just now, during the second half of Lin Hanjiang's performance, from the beginning to the end, based on the current data model, the peak may have reached around 76%, or even higher. That's more than five percentage points higher. Moreover, this is only preliminary data, and after weighting and correction, there may be some minor adjustments, but it should definitely surpass that."
"76%?"
Before Ge Yanping could speak, a young assistant director who was listening intently exclaimed in surprise.
She immediately covered her mouth, but her eyes were filled with unbelievable excitement.
A gasp of surprise immediately filled the control room.
All the staff members, no matter what they were doing, subconsciously looked up at Ge Yanping.
76%!
This means that more than three-quarters of households with televisions across the country are watching this program.
"Hahaha……"
"Great! It's over! It's really over!"
Ge Yanping burst into laughter; a promotion was within reach.
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