assistirfilmes Chapter 149 Alibaba's Tricky Strategy
Chapter 149 Alibaba's Tricky Strategy
Press conference for the start of filming of "The Story of Minglan"
It premiered three days earlier than "Hello Mr. Billionaire".
However, one is a movie project and the other is a TV series project, so there is no conflict between them.
However, because they are both actresses born in the 1980s, Tang Yan and Zhao Liying are inevitably compared and discussed.
Yang Mi also has another drama, "Legend of Fuyao," while Liu Shishi has another drama, "Lost Love in Times," waiting to be broadcast.
The promotion started early on; this is Liu Shishi's first period drama with a leading female role after her marriage.
It can be said that each of the 85 flowers has developed in its own way!
Compared to the lively atmosphere of the "Blossoms" press conference, Chen Jingyuan played a supporting role this time.
This time, the brother and sister are truly appearing together, unlike before when Chen Keke from "Blossoms Shanghai" didn't directly appear in front of the media.
Media reporters asked Chen Keke a lot of questions.
Chen Keke's popularity is undeniable, so it would be unreasonable not to ask her a few more questions.
Chen Jingyuan had originally intended to help his sister out of this predicament.
It turned out that Chen Keke handled the situation better than expected.
"Chen Keke, I wonder if you are capable of playing this role well."
"Do you feel any pressure acting alongside a top star like Zhao Liying?"
...
When faced with questions from reporters, Chen Keke showed no sign of stage fright whatsoever.
"I believe I am capable of playing this role."
"There is definitely pressure. Sister Liying has always been someone I learn from."
"I prepared for this for a very long time."
...
Chen Keke's words sounded very confident and mature, without a trace of naivety.
"I auditioned for Chen Keke before, and her acting skills were quite good."
"Coco often asks me for advice and guidance on how to match her character."
...
Both the director and Zhao Liying voiced their support for Chen Keke.
While Chen Keke's acting skills have room for improvement, they are much better than I imagined.
Another reason is because of Chen Jingyuan's background!
Zhao Liying herself rose from humble beginnings, and she was deeply moved by Chen Jingyuan's story of changing her own destiny.
She doesn't dislike Chen Keke, who has access to resources, because she can see that Chen Keke is different from some other second-generation rich kids.
Following the conclusion of the press conference for the start of filming of "The Story of Minglan," related topics trended on Weibo.
#Filming of "The Story of Minglan" begins
#Zhao Liying
#Brother and sister in the same frame
#Another major project for Tencent Penguin Pictures
...
Following the press conference announcing the start of filming, Zhao Liying, Chen Keke, and others moved to Hengdian World Studios.
This is already standard practice for many period dramas: filming proceeds to Hengdian after a high-profile announcement in Yanjing.
Originally, Chen Keke actually wanted to attend the premiere of "Hello Mr. Billionaire".
However, considering that leaving the production team was not a good idea, she ultimately chose to give up.
Chen Jingyuan naturally wouldn't stop Chen Keke's choice, and there was no reason for him to worry.
With an assistant and makeup team present, Chen Keke has quite a few people with her, so there's nothing to worry about.
What's more, everyone in the "The Story of Minglan" crew is an acquaintance!
Leaving aside the other second male leads, Zhu Yilong is someone Chen Jingyuan is quite familiar with.
Before the press conference, he even sought out Chen Jingyuan to catch up and try to get closer to him.
As for the male lead, Feng Shaofeng, although Chen Jingyuan has no connection with him, he has worked with Tencent before.
Anyone with a brain wouldn't make things difficult for Chen Keke!
However, Chen Jingyuan suddenly remembered something: Zhao Liying and Feng Shaofeng seemed to have become acquainted through this drama.
The two recently collaborated on "The Monkey King 3: Kingdom of Women" and are now working together on "The Story of Minglan".
I don't know how far our relationship has progressed!
Chen Jingyuan inevitably had some gossipy thoughts.
"Why not just send Chen Keke a message?"
"Chen Keke is even more gossipy than I am."
Chen Jingyuan suddenly had an idea, but considering their relationship, they could definitely create some hype.
In any case, as far as he remembered, the two of them had already officially announced their marriage before "The Story of Minglan" aired.
To be honest, it's a bit of a waste of the hype; they could have worked together better.
The main focus was on creating a romantic couple image, since the two actually developed feelings for each other during filming. As for their subsequent divorce, "The Story of Minglan" finished airing a long time ago, so we don't know how long ago it happened.
"Brother, I'll keep an eye on it."
[I never imagined that Sister Liying had a connection with Feng Shaofeng.]
...
Chen Keke replied to the message immediately, clearly showing that she was quite interested.
In just two days, Chen Keke and Zhao Liying became quite familiar with each other.
The two had met during the filming of "Back to Field" and continued to keep in touch during holidays.
Chen Keke is quite good at social skills.
I usually add the contact information of any artists I've worked with and don't dislike.
This will be very helpful for future variety shows, since you'll often meet people who are also guests on these shows.
It would be even better if we made some more program content!
Chen Jingyuan did not forget his two roommates, Chen Keke and Chen Jingyuan.
The casting for "Legend of Fuyao" has already been approved, and it's still great to be happy even though it's just a supporting role.
The two can then return to the Shanghai Theatre Academy first, and then head to Hengdian when filming actually begins.
Only Chen Jingyuan and Meng Ziyi remained in Yanjing. Meng Ziyi had previously shared a meal with Chen Keke.
After that, Chen Keke didn't have time because she needed to work with the crew of "The Story of Minglan".
Chen Keke did not notice anything amiss between Chen Jingyuan and Meng Ziyi.
Perhaps the time was indeed too short!
Next, Chen Jingyuan and Meng Ziyi disguised themselves a little.
The next step after the press conference for the start of filming of "The Story of Minglan" is to wait for the premiere ceremony of "Hello Mr. Billionaire".
There are still two days left, so you can have a good time to relax and have fun.
Chen Jingyuan's plan was indeed excellent, but unfortunately, it couldn't keep up with the changes.
"Mr. Chen, there's something I need to pay attention to."
Qiao Yujie called Chen Jingyuan less than half a day after he started his trip.
Generally speaking, if it's not something urgent, I definitely won't bother you at this time.
Qiao Yujie is quite perceptive; could something have happened?
Chen Jingyuan couldn't help but show a lot of doubt on his face.
As Qiao Yujie continued speaking, the doubts were quickly resolved.
"Yu Yongfu, head of Alibaba Pictures, has started a two-horse race in the online film industry."
"And he spoke rudely, showing no respect for 'Hello Mr. Billionaire'."
"Although there is a lot of hype involved, it is definitely not a small matter."
...
A thoughtful expression appeared on Chen Jingyuan's face!
It turns out that on the same day as the premiere of "Hello Mr. Billionaire," another movie held its premiere ceremony.
The movie is titled "This Is Not What I Expected," and stars Kim Sung-woo and Joo Dong-woo.
The cast also includes Sun Yizhou, Xi Mengyao, and Lin Chih-ling.
The cast looks pretty good. This is a romantic drama film with an investment of over 100 million yuan, mainly controlled by Alibaba Pictures.
It's possible that the promotion of "Hello Mr. Billionaire" was targeted by Yu Yongfu, the head of Alibaba Pictures.
The investments were mostly comedies, and they were all controlled by arch-rivals!
It would be a shame not to create some hype around this.
The competition between the two internet giants is already fierce, and their rivalry across various fields has maintained a high level of interest.
It's practically a matter of public attention!
The same principle applies to the film industry today.
Originally, "This Is Not What I Expected" was not as well-received as "Hello Mr. Billionaire" in terms of promotion.
It even lagged behind other films in the same release period in terms of promotion. For example, Andy Lau's "Shock Wave" and Wong Pak's "The Great Hypnotist" had more effective promotion than "This Is Not What I Expected".
Thanks to Yu Yongfu's actions, "I Like You" managed to climb into the top two in popularity.
Second only to the movie "Hello Mr. Billionaire".
It's worth noting that the promotional campaign for the movie "Hello Mr. Billionaire" was exceptionally extensive.
It's definitely a favorite of Tencent, and Chen Jingyuan himself put in the effort.
After all, Lanco Studios has a stake in this project, so it's normal for Tencent to contribute.
Tencent Pictures and Tencent Video together account for half of the market share, making Tencent the dominant player.
"It's practically impossible to ditch Alibaba Pictures now!"
Chen Jingyuan frowned slightly.
Yu Yongfu's move was rather disgusting, and it was essentially an open scheme with no way to counter it.
Once a topic gets hyped up, it's impossible to stop it.
Alibaba Pictures, in particular, will definitely not let this opportunity slip by.
After thinking about this, Chen Jingyuan felt there was only one way.
That's a duel!
The two films' popularity was boosted by the online rivalry between the two stars.
Anyway, if he remembers correctly, "This Is Not What I Expected" only grossed 2.11 million yuan at the box office.
Even if the hype is high, the box office increase would be at most 100 million.
"Hello Mr. Billionaire" is completely different; it grossed over 20 billion yuan at the box office.
Only movies that break out of their niche can achieve such results, and the higher the popularity, the better for "Hello Mr. Billionaire".
It can attract the entire May Day holiday traffic; there are few other shows that can compete with it during the entire period.
In any case, the travel plans have fallen through.
"Ziyi, we can't go shopping."
"We have to go back first!"
Chen Jingyuan's face still showed a lot of apology.
"Jingyuan, it's okay."
Meng Ziyi shook her head, seemingly unconcerned.
She can travel anytime; she still has plenty of time ahead of her.
It doesn't matter if it takes a little more time!
After returning to the hotel, Chen Jingyuan turned on his office computer and watched Yu Yongfu's interview video.
"Chen Jingyuan might be suitable for TV drama and web series projects."
"But movies and TV series/web series are completely different things."
"This movie is definitely worth watching."
...
Upon seeing these words, Chen Jingyuan's expression remained calm and unmoved.
If we mock him to his face now, things might change when the box office results come out.
Although Chen Jingyuan has invested in several films, none of them have been released yet.
"The Wandering Earth" hasn't even finished filming yet, and "Never Say Die" hasn't even started shooting.
"Hello Mr. Billionaire" was indeed the first film he worked on!
No wonder Yu Yongfu chased and beat him; it was obvious that Yu Yongfu thought he was young and easy to bully.
After thinking about this, Chen Jingyuan directly contacted Qiao Yujie and asked her to select a few media outlets for telephone interviews.
Knowing the box office results, Chen Jingyuan naturally couldn't show weakness.
Not only would Chen Jingyuan not allow it, but Tencent Group would not allow it either.
This is a matter of face, even in the film industry!
Just two hours later, the interview with Chen Jingyuan became a trending topic.
"Since the establishment of Alibaba Pictures, there have been very few successful projects."
"Let's not talk about distant projects, let's just talk about last year's projects."
"The Ferryman's production cost and advertising were 4 million, but its box office revenue was only 4.83 million, which is the same as yours."
"Teenage Mutant Ninja Turtles: Out of the Shadows cost $1.35 million to make, but grossed $2.46 million at the box office."
...
Chen Jingyuan's interview was quite direct, revealing Alibaba Pictures' achievements upfront.
These aren't the most fatal flaws; the crucial point is the last sentence.
"If I were Ma, I'd replace Yu Yongfu immediately!"
This statement is probably more hurtful than you might imagine!
The reason is simple: Yu Yongfu's position as president of Alibaba Pictures was taken away eight months before his rebirth.
After October, Yu Yongfu completely withdrew from Alibaba Pictures.
It's estimated that Yu Yongfu must be feeling a lot of pressure from Alibaba Group, which is why he chose to piggyback on the popularity of "Hello Mr. Billionaire".
If he were in that position, he would probably also choose to take a gamble.
Yu Yongfu doesn't have many cards left to play, or rather, he can't afford any major setbacks.
This is why Chen Jingyuan's last words were so poignant.
Amidst a public feud between CEOs who control the online film industry!
The entire internet became abuzz with excitement, with countless netizens flocking to join in the fun.
"Start fighting! Start fighting now!"
"This is finally starting to get interesting. I'll go support two of the movies and see how it goes."
"It's rare to see two big names in the entertainment industry go head-to-head, so I have to join in the fun."
...
Many netizens, who are always eager for a good show, were immediately drawn to the spectacle.
Both Alibaba Pictures and Tencent Pictures have their own promotional channels.
This matter quickly went viral!
The movies "Hello Mr. Billionaire" and "This Is Not What I Expected" quickly made many people familiar with them.
This publicity effect is truly greater than the sum of its parts, and it's even a bit unethical for many film and television companies.
First of all, "Shock Wave" is controlled by Bonara Pictures, and the person in charge, Yu Dong, was very upset when he saw Alibaba Pictures and Tencent Pictures going against each other.
All eyes online are on these two movies, so "Shock Wave" is doomed.
Yu Dong immediately contacted many media outlets, wanting to get involved!
The problem is that Bonhams doesn't have any online promotional channels, and who reads physical newspapers these days?
Even interviews can't make it to the trending topics!
Alibaba Pictures and Tencent Pictures tacitly suppressed Bonagher Pictures' publicity efforts.
Following the adjustment, cinemas increased the number of screenings for "Hello Mr. Billionaire" and "This Is Not What I Expected".
Coincidentally!
The film "The Great Hypnotist" also faced this situation.
Although it is mainly controlled by Wanda Cinema, the problem is that its publicity is indeed inferior to that of the two internet companies.
In addition, Wanda Group is facing the problem of failed overseas expansion, so it simply doesn't have much energy to devote to film promotion.
Compared to the disputes over film projects, the real problem lies with Wanda Group itself.
The richest man, Lao Wang, had already sensed some crises, and in the end, this film, "The Memory Master," could only be on par with "Shock Wave."
As the two sides exchanged blows, the level of interest continued to rise.
The premiere ceremony arrived quickly, and a lot of information about the film will be released after the premiere.
By then, many netizens will probably have a first impression of the two movies!